In the ever-growing world of marketing it may seem like you need to have an ever-growing marketing budget to match. Surely a website and Facebook page would suffice? Well maybe, depending on what sort of business you have, but there is so much more you can do and some of it is free!! There are too many benefits of using Internet marketing to cover in one post so today we will just cover six that could benefit your business.
1. Essential marketing
Online marketing has become an essential part of a companies marketing strategy. According to a study by The Office for National Statistics in 2013, 36 million adults in Great Britain used the Internet every day, or almost every day. Below is a graph of daily computer use by age group, clearly demonstrating why you should be marketing your product or service online- if you didn’t think
you’re demographic would be using the Internet then think again!
One of the biggest problems surrounding traditional marketing methods such as magazine or newspaper adverts is that they are very difficult to measure how successful they have been. Online marketing is far easy to measure by using analytic tools such as Google Analytics, this software will generate detailed statistics about a website’s traffic and traffic sources, where have they come from and where do they go on your website, while also measuring conversions and sales, helping you improve your online marketing campaigns in the future. You can also use email-marketing platforms such as MailChimp to determine your email campaigns’ open rates and click-through rates, further strengthening your marketing initiatives. Being able to measure the success of online marketing also enables you to justify your marketing expenditure because you can show evidence of return of investment.
3. Control costs
Being able to measure the success of your online marketing also means it’s far easier to control your marketing costs. For example, if you were to place the same advert in two different magazines but with a slightly different web address you can measure which advert creates the most website traffic by using analytic software as described above. Once you have established which is the more profitable advert you can discard the one under-performing and invest more into the successful ad, thus controlling your costs to give a better ROI.
4. Social Media
Most social media platforms are free and so tweeting or updating a status is free which is particularly useful if you are a smaller business trying to gain new customers or trying to build up a brand image on a limited marketing budget. If you have access to a slightly larger budget then you could look into Google AdWords for marketing your products or services in the Google Search Engine. And if you’re not comfortable with your analytics or AdWords there are plenty of marketing geeks who can help you, online!
5. Personalised marketing
By marketing online you can personalise your marketing messages to each unique customer. To make personalisation work you need a combination of marketing automation, web analytics and CRM; and you need them all linked together, giving you the full customer story. This software then allows you to target specific customers with specific marketing. Again, there’s plenty of help online to guide you through.
6. Marketing insight
By marketing your product or service online you can gain a deeper insight to many facets of your business. For instance you can see how effective your online marketing campaign has been and then take steps to improve said campaign. You can see through online reviews and feedback how customers perceive your product or service. In a Local Consumer Review Survey conducted by Search Engine Land it revealed 85% of consumers use the Internet to find local businesses and 72% of consumers give the same weight to online reviews as they do to personal recommendations.
So there it is folks, 5 reasons why you should be using online marketing. For more information about this topic feel free to have a look at these related posts. And of course, if you have any comments please leave them below.