By

Garry Davis
fresh salad fresh content
Keeping the content of your site fresh and up to date can be an essential element in building site traffic and credibility. Websites should be living, breathing beings. Your website is the shop front of your business and the content is your staff. No shop owner would dream of leaving the window display the same...
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inbound marketing
The relationship between the marketing and sales team can be fractious at times. Marketing can feel like their efforts are not being embraced by sales, “they don’t use our marketing materials!” is a common refrain. While on the other hand sales teams complain that marketing doesn’t produce the right leads and they’ve got an uphill...
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marketing agency metrics
A quick word about metrics. You know those figures that your marketing agency should be reporting to demonstrate that they’re delivering results? When I onboard new clients I often get a look at reports produced by other agencies and chat through the results. These can be enlightening, confusing and anywhere in between. But more often...
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recruitment team discussing marketing strategy
If you’re a business owner who’s looking to grow your business this year, have a look at your marketing strategy to make sure it’s aligned with business objectives. In my opinion your marketing strategy can be an important tool in achieving those business objectives, and it can do a lot more than just sell products...
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An Overview – Dr. Marten’s ‘First and Forever’ Campaign – Now thats Retro! In August of 2011 , British footwear brand Dr Martens launched a new cross-platform campaign encouraging users to share their first experiences of the brand’s iconic boots. ‘First and Forever’ – is fronted by British model Agyness Deyn  and draws upon the power of nostalgia and...
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