Search Intent: Four Types and How to Target Them
In modern SEO, trying to rank for keywords without considering the searcher’s intent is a big mistake. Search intent matters for PPC too, as you nee…
How to Set Up Google My Business: The 8 Step Guide
When it comes to local SEO, the first thing to do for any local business is to get your Google My Business (Now Google Business Profile) profile set u…
Cyber Security Awareness Month: How to Keep Your Website Secure
Is your website secure? October is Cyber Security Awareness Month, so it’s a good time to reflect on your site and think about possible vulnerabilit…
Make Your Landing Pages SEO-Friendly
There’s no denying that the main purpose of landing pages is usually to drive conversions. If you have a paid advertising or email campaign, you nee…
How to Write Product Descriptions That Convert
Writing product descriptions is easy enough. Writing product descriptions that convert is where many marketers and business owners struggle. This can …
Digital Marketing for Charities: 8 Strategies to Use
Digital marketing is a great tool for charities to fundraise and increase awareness. However, with so many channels and platforms, it can be a little …
How to Set Up Your Google My Business Short Name in 3 Easy Steps
Google My Business (Now Google Business Profile) recently – depending on when you’re reading this – rolled out an important new feat…
10 Powerful Persuasive Language Techniques to Use in Your Digital Business Copy
Have you heard the phrase – Content is King? The hashtag #contentmarketing has over 638,639 followers on LinkedIn and has noticeably taken over …
How to Setup Google My Business to Generate Free Local Leads
Google’s local search results have almost become a separate search engine. Google uses a slightly different algorithm to provide users with a lo…
How to Use Google Correlate to Build Content and Skyrocket Your SEO
Google Trends and Insights for Search have always been largely utilised tools for SEO’s and marketers since their introductions. But for a short…
How to Set Effective Digital Marketing Objectives
Running a business without clear goals would be like trying to drive a car to Italy with no steering wheel or any GPS navigation aids to help you get …
Improve your Google Ads Quality Score with these 4 easy steps
Your quality score is determined by three factors: the expected CTR (Click Through Rate), ad relevance and landing page experience. A measurement of t…
