google trends
Say the phrase ‘keyword research’ to any marketing type and it’s likely that one of his or her first thoughts will be of Google’s ubiquitous AdWords Keyword Planner ─ a key tool, if you’ll excuse the pun, in the search for keywords and key phrases. However, Keyword Planner has a less well known but no...
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marketing agency metrics
As marketers, we all believe we know our customers, after all if you don’t know who your customer is, then how are you going to get your communications right to appeal to them? But do you really know your customers, or is your view based on minimal data or at worst supposition? And what about...
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