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B2B Marketing
recruitment team discussing marketing strategy
If you’re a business owner who’s looking to grow your business this year, have a look at your marketing strategy to make sure it’s aligned with business objectives. In my opinion your marketing strategy can be an important tool in achieving those business objectives, and it can do a lot more than just sell products...
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marketing
Deciding how to staff your company is a decision that can cause managing directors and business owners many sleepless nights. There are roles that you must fill for operational reasons, for example you can’t do without someone in finance issuing invoices, chasing payments and managing payroll. There are roles that directly drive revenue such as...
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marketing agency
Marketing agencies all say same things. They promise to make your company stand out from your competitors, attract new customers, grow your business and be more successful. Some try to be clever about it, boosting that they do things differently, that they’re a bit more edgy, disruptive or just wittier than the rest. But at...
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Feedly Top of the list is feedly.com. This is a content curator tool or RSS reader that keeps all the content you might want to share on social media in one place. As a start up business is important to build your social media profiles by sharing insights and information your target customer will engage with....
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If your business sells to others it is really useful to know which companies are visiting your website, in this article we show you how to use Google Analytics to identify these businesses. There are several paid for solutions to track the companies that visit your website but often the prices and information you receive...
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Advertising on social media is not a new concept. Most of the main players now offer the opportunity to expand your reach and build a bigger audience for your company with the help of adverts or sponsorships. There are several different options for advertising on Twitter, these include promoted tweets, promoted accounts and promoted trends....
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Isn’t it great when you come up with a really fun, unique and clever marketing idea for your company? You generate the idea, plan the approach and implement the campaign. Job done! Right…? Wrong. Every single marketing activity your company does needs to be measured and analysed in order to understand if it was as...
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Looking for the right marketing agency for your business can be a difficult and stressful task but it is an important one to get right. There are a lot out there and they’re often saying the same stuff, so where do you even start? We’ve got a few ideas of things you might want to...
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SlideShare is the world’s largest community for sharing presentations and other professional content online. Owned by LinkedIn and ranked as one of the top 120 most visited websites in the world, SlideShare is clearly a popular platform. Here are five reasons why, as a small business, you should be using it. Demonstrate Your Expertise In...
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