Case Study

Social Media Stamina: Gym Groups' On-line Status | Social Media Strategy

When it comes to the health and fitness market, it seems that Facebook is the preferable platform for social networking, especially for gym chains. As with all social media ventures, the companies that come out tops are those that put the work in, not just on fancy customized pages and applications, but also in their […]

Case Study: Dr. Martin's 'First and Forever' Campaign | Social Media Strategy

  An Overview – Dr. Marten’s ‘First and Forever’ Campaign In August of this year, British footwear brand Dr Martens launched a new cross-platform campaign encouraging users to share their first experiences of the brand’s iconic boots. ‘First and Forever’ – is fronted by British model Agyness Deyn  and draws upon the power of nostalgia […]