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Case Study
An Overview – Dr. Marten’s ‘First and Forever’ Campaign – Now thats Retro! In August of 2011 , British footwear brand Dr Martens launched a new cross-platform campaign encouraging users to share their first experiences of the brand’s iconic boots. ‘First and Forever’ – is fronted by British model Agyness Deyn  and draws upon the power of nostalgia and...
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