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Marketing Strategy
google trends
Say the phrase ‘keyword research’ to any marketing type and it’s likely that one of his or her first thoughts will be of Google’s ubiquitous AdWords Keyword Planner ─ a key tool, if you’ll excuse the pun, in the search for keywords and key phrases. However, Keyword Planner has a less well known but no...
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Core messaging is something many marketers try to avoid. It’s so difficult to nail down not least because everyone has an opinion but not many people want to put their heads on the line and take responsibility for it! If you manage to articulate a clear, accurate, compelling message, your next job is to protect...
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