Search Engine Optimisation

4 Tips for Small Business SEO Success

Search engine optimisation (SEO) is an ever-changing world and can sometimes be scary and confusing for small businesses. It is, however, one of the most crucial aspects of online marketing, so it’s important to get it right. We’ve pulled together a few tips to keep in mind for optimal SEO success when creating content for […]

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Local Listings Optimisation ─ What It Is, Why It Is Important and How to Do It

50% of smartphone users visit a store within a day of their local search, according to research by Google. What’s more, these people are ready to spend money with your business. They are searching for your opening hours, the address of their most local store, and directions to find it. But what happens if the […]

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Using Google Image Search SEO to Drive Online Sales

  Using Google Image Search SEO to Drive Online Sales Does Google Images drive online sales? From our experience Google Images can be a highly lucrative and free source of traffic. In one example a client who was retailing niche, branded apparel was receiving 15% of its traffic from Google Images. admittedly the recent changes […]

I love Patrick Cox But I Am Not So Sure About Google

While carrying out some SEO research today, I completed a series of searches on a particular brand of shoes “patrick cox shoes”. Imagine my surprise when I received the following results. Number 1 was a hosting company called   Now I am intrigued. I have never visited this site before? its not a local […]

Should I Bid On My Brand Phrase On Google et al

In this article you find all information regarding brand ppc (pay per click) and why you should use it in your campaign.

To Bold Or Not To Bold? That’s A Google Question.

Google has long highlighted search terms in the search results (SERPS) using bold text. As with all things Google, this practice is evolving not static and there are no hard and fast rules. Increasingly, Google is also highlighting abbreviations and acronyms not just the exact search terms. For example, a search on “ROI” returns results […]

Something Counter Intuitive Is Happening On Our Ecommerce Site

Something counter intuitive is happening on our e-commerce site A bit of background: our site (selling reading glasses) is essentially a test bed for assessing e-commerce optimising software before we recommend it to clients. Although it’s not a fully fledged commercial website, we attract enough customers to make some useful discoveries, for example that customers […]

Google’s Big White Onion

Often it’s the things you see every day that you don’t notice changing, your face in the mirror, the length of the grass and then all of a sudden you’re an old man pushing a lawnmower. Where am I going with this? Other than into a scary future, well Google. Noticed anything different lately? Probably, […]

Vetting An SEO Agency, 5 Questions You Should Ask

From time to time I hear SEO agencies referred to in terms normally reserved for dodgy car salesmen and other rogue traders. ‘Charlatans’ is one of the more prosaic descriptions I’ve heard recently. Strong words indeed for marketing circles and an unfortunate by product of the ‘black art’ nature of SEO which enables some unscrupulous […]

Insurance Losing The Google fight

It’s ironic that many insurance companies fighting for high ranking in Google are not aware of the potential downside of their search activities – you’d have thought they had that covered. Forget the admirals hats or black cloaks, the senior directors of these companies should be finding out what colour hat their SEO agency is […]