Content Marketing

The need for content marketing services

Content marketing has emerged to satisfy the needs of the modern day customer. Thanks to the internet, customers can easily undertake a great deal of research into their problems and issues independently, giving them little reason to call you before they have decided to buy.

Companies undertake content marketing in order to capture and nurture these potential sales leads, guiding them along their journey and turning them into customers.

Don’t know what we’re talking about? Read ‘What is Content Marketing?’

Many companies worry that by going down the content marketing route they’re giving away their valuable expertise for free. It’s a concern that’s understandable, but misplaced.

Far from equipping your customers with a ‘DIY kit’ to solve their business challenges without you, the opposite is actually true: you’re establishing yourself as the expert they should turn to in order to solve the business challenges you’ve already demonstrated you understand so well.

In fact, by not publishing articles and white papers about your subject matter, you run the risk of your customers thinking you don’t know as much about your industry as your competitors.

Thinking of getting into content marketing?

In fact, 78% of CMOs see custom content as the future of marketing – and we’re inclined to agree!

The uniqueness of content marketing

Content marketing is unique because of its real-time and continuous nature. Content marketing isn’t like a traditional marketing campaign, which is launched on a certain date, run for a defined period, and the results tallied at the end. A unique approach to creating and measuring content marketing is required and we’ve developed the ideal system to deliver it.

A survey by @econsultancy carried out at the end of 2012 showed that 71% of marketers were planning to increase their content marketing budgets in 2013.