We work with you to define a content marketing strategy by identifying your key target markets and customers.
Once the strategy is completed we can then produce a content marketing plan to match these.
We also review any existing content to align this with the strategy and plan.
As part of the strategy we identify existing content that works for you and your competitors.
Understanding your customers and in turn buyer persona enables us to define the content types and formats needed to engage them.
We create content in multiple formats such as articles, blogs videos, infographics, slides, imagery, emails, interviews, webinars.
This content can then be utilised for distribution across multiple channels such as website, mobile apps, print, email, intranet, blogs, microsites, landing pages and social media.
We define a content promotion plan to target your unique audience.
We optimise all of the content to reflect the different channels which will be used for distribution.
We distribute the content via multiple sources such as social media, online PR and search engines.
Marketing is a process of test and measure, and content marketing is no different.
We set up measurement and targets for all activities.
We create bespoke measurement reports for each customer on everything from blog post views to email sign ups and proposal requests.
Content is all about understanding your customer and the content they are looking for.
Grow work with you to create a content strategy and a content plan for the creation of the different types of content required to support your marketing activities.
We will walk you through the process so you understand our approach, the content, targets and how we will be measuring the success of the activities.
Articles & Blog
Video & Slides