What is Content Marketing

What is Content Marketing?

When we use the term ‘content marketing’, we’re referring to all the original content that your brand publishes online with the aim of educating, informing or entertaining its target demographic.

We’re not talking about paid advertorials or sponsored Google Ads (although the latter can help your content distribution efforts) – we’re talking specifically about digital content that you either give away, swap for an email address or a social ‘like’.

Content marketing is nothing new, in fact is an integral part of the marketing process. The visibility however of its value has now helped support the business case for high quality content. 78% of Fortune 500 companies are now using it as part of their marketing strategies. Yes, they have big budgets but that doesnt mean you cant compete.

What sort of content does Grow produce?

Our content marketing services cover the entire range of digital content, including:

  • Blogs and articles
  • Case studies
  • Ebooks
  • Email Campaigns
  • Infographics
  • Videos
  • Webinars
  • Website Content

However … not all of these will be suited to your brand and what you want to achieve, so before we get going, we’ll put together a content production strategy to make sure we’re creating the right kind of content for your readers.

10% of companies have a dedicated marketer for content creation via @hubspot