Unlike WordPress, there are no SEO packs or plugins you can add to optimise your Blogspot site, which does somewhat limit what you can achieve – especially if you’re not entirely comfortable with HTML code. Having said that, Blogger is owned by Google, the most popular search engine of them all, and so your blog will always have a fairly healthy position, so long as you provide great and frequent content, and consider incorporating some of the tips below.
1. Get your Blog Listed by Major Search Engines
As Google owns Blogger, most sites will automatically be indexed by the search engine, and so you shouldn’t need to add your sitemap. To be on the extra safe side, you can do this manually, and can follow the instructions listed here.
To add your blog to Bing searches, you’ll need to be logged into Bing, and click the link to go to Bing Webmaster. At the bottom of this page, click ‘Add Site’ then ‘Add Blog URL’. You will then be given a set of options – choose ‘Copy and Paste a Tag in Your Default Webpage’. Once a meta tag has appeared, copy this tag by opening a new window, going to your Blogger dashboard and to ‘Template’ then ‘Edit HTML’. Before you do anything, copy the code in its entirety and save it to a safe location. Next, place the code after you see this:
<b:include data=’blog’ name=’all-head’/>
Results start appearing after three days, from here you can track how Bing crawls your blog, and any errors that occur on your blog whilst this happens. The process of adding a feed and verifying your blog will have gone a long way to ensuring your site is included in Bing search engine results.
2. Optimise Your Blogger Post Titles
Search engines tend to rely heavily on post titles, so it’s important to craft yours correctly, to draw readers in, but also to appear in search results. Make sure they are keyword rich , and that the keywords are at the beginning of the title. It’s a bit of a juggling act, between creating titles that are both intriguing and relevant to the reader, and search engine friendly. Avoid longer titles and the cramming of keywords, as search engines tend to use the first 65 characters.
3. Optimise Title Tags
Title tags describe a page. They are a one line summary of what the page is about. The common understanding of the tag is to wrap the title of the site. Unfortunately for many people, the title of the site name is completely undescriptive of the content of the blog. For example, a blog may be called. If I put this in the title tag, search engines really have no clue as to the content of each post on my site. It would be much better for SEO to place a keyword-rich description (e.g. “Optimizing Title Tags for Blogger”) in the title tag.
It’s the Title Used in SERPs! The content of your title tag is what will be displayed in the search engine results.