Marketing automation

How to Build a List of Email Subscribers

If your business has an online presence then the opportunity exists for you to build an effective email marketing list. A targeted email list allows you to continuously nurture prospects, provide them with information and offers, and eventually turn them into revenue producing conversions. As pretty much everyone on the planet has an email address these days, keeping in touch with your prospects and customers via an email list is easy, practical and cost-effective.

But the question is, how do you build that list?

Utilise your blog content

Regularly publishing fresh content on your blog will give your visitors a reason to keep coming back to your website. Each time they are on your website is another opportunity to convince them to subscribe to your email list.

Focus on providing helpful, useful and interesting information that your visitors will actually enjoy reading. Try to avoid blog content that is overly self-promotional and reads like an advertisement. Providing enjoyable content that is updated on a regular basis will ensure your visitors continue to come back for more.

Adding opt-in forms to the bottom of your blog posts is a good way to let your visitors know they can subscribe to your emails and be informed each time you upload new content. Think about what you’re going to write to entice them to sign up, you want to be consistent with your branding but you’ll also want to make sure you stand out and catch your visitor’s attention. Here are some tips and examples.

email list building

Use a professional email marketing solution

You want to make it as easy as possible to build, nurture and manage your email list. There are several email marketing platforms available that will help you easily generate opt-in forms, create lists, manage subscribers, deploy emails and track performance.

Automated emails deliver information to your customers right when they need it, in a way that’s efficient for you and your team. An automation workflow is great when you have content you want to automatically deliver to your subscribers at a specific time. For example:

  • New subscribers: Welcome new email subscribers with an note to thank them for signing up and help them get to know your company.
  • Newsletters: Send out a collection of new information from your website to your subscribers on a regular basis.
  • Following up on website activity: When a subscriber navigates to a link on your site from a newsletter, automatically send them follow-up information.
  • Thank your best customers: The customers who purchase from you on a regular basis are important to your business, so let them know. Send a simple thank you, invite them to a special VIP program, or offer a discount.

Do you have any more tips on how to build a list of email subscribers? Let us know in the comments.

About the Author:

Sarah is a Digital Marketing Exec and English Literature graduate with a passion for social media. In her spare time she enjoys running a fashion blog and is a big fan of cheese and cocktails.

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