Inbound Marketing Agency
Inbound marketing is a lot like capturing someone’s interest when you’re dating, but instead of you doing the chasing, you’re putting out the bait and letting your customers come to you.
Blogs, whitepapers and videos are all superb bait for inbound marketing – and once you’ve got people hooked on what you’ve got to say, it’ll be THEM asking YOU to do business.
Better yet, inbound marketing is far better value for money than traditional outbound marketing. Recent research showed that lead generation via inbound marketing is 62% less expensive than outbound marketing, and returns three dollars (or pounds) for each one spent.
That’s probably why 91% of B2B companies are using this method of lead generation and customer engagement … but are they doing so effectively?
It won’t be a surprise to hear that there’s quite a bit more to inbound marketing than just putting something out there and magically doubling your sales – if it were that easy, everyone would be doing it.
There’s a process to inbound marketing: you’ve to generate leads, engage with them and nurture them. If it sounds like a lot of hard work, that’s because it can be. That’s where we come in – the super-helpful inbound marketing agency.
Call us today on 0845 652 0356, or contact us using our enquiry form.
B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)