Instagram and Twitter are leading the way in social media news this week with an updated layout and fresh advertising features. Read on for more…
Instagram Rolls Out New Web Design
Get ready for the new Instagram. The fast growing, visual-based social network has unveiled a brand new layout for desktop. The new layout is much cleaner than before, with bigger images making it visually more attractive and easier to navigate.
Most noticeable is the change to profile pages on the desktop, which have begun displaying three large images in each row, rather than the five smaller images as per previous the design. The grid of cover images at the top is gone, and it’s also done away with borders and rounded edges in favour of simplicity, and is also now getting on board with circular profile pictures.
The update is a long-awaited catch up to the mobile design, which has evolved over the years into a very sleek and minimal version of the app.
Twitter Launches #TweetSmarter to Help Advertisers Make Better Ads
For many businesses, Twitter advertising is still something of an uncertain proposition. While Facebook is the obvious choice, in terms of overall reach and breadth of ad options, Twitter’s ad products, by comparison, seem somewhat limited and potentially intrusive to the overall user experience.
In an effort to combat this and boost their ad products, Twitter has released a new edition of their advertising advice guide #TweetSmarter to help advertisers make the most of their Twitter ads and highlight the potential of Twitter as an advertising medium.
Facebook Extends Availability of Place Tips
Facebook began testing its location-based place tips optional feature with iPhone users in January, and the social network announced Monday that it is expanding the availability of place tips to more small and midsized businesses.
Facebook described place tips as “when you tap on place tips, you’ll see a series of cards with info about the place you’re at. If you choose to view place tips, you’ll find things like posts and photos your friends have shared with you about that place. You can also see information about the place, including posts from its page, popular menu items and upcoming events.”
Local businesses that have tested the feature have seen a steady uptick in page traffic from in-store visitors.