To help you stay ahead of the game with social media, here are some of the news items that caught our attention this week.
Facebook could let businesses contact you on WhatsApp
After acquiring the popular messaging app for $21.8billion last year, Facebook have announced this week that they may allow businesses to interact with WhatsApp users. At a tech conference in Boston on Monday, Facebook Chief Financial Officer David Wehner said “We think that enabling that B2C messaging has good business potential for us… As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer term.”
It’s unclear how well B2C messaging will do on WhatsApp, which has mostly stayed away from revenue-generating features in the past. Facebook CEO, Mark Zuckerberg, has said he’s in no rush to transform services such as WhatsApp into businesses until they hit 1 billion users. According to research, WhatsApp has the potential to reach that milestone by end of the year, meaning the future of the app may be changing very soon.
Facebook Rolls out ‘Instant Articles’ for iPhone Users
Facebook have rolled out its much-awaited ‘Instant Articles’ feature for iPhone users. The social network plans to host some news stories directly on its servers, offering them up to users of the mobile app faster than ever before.
At first, Facebook is partnering with nine media partners: The New York Times, BuzzFeed, The Atlantic, National Geographic, NBC News, The Guardian, BBC News, and German papers Bild and Der Spiegel.
Facebook Product Manager, Michael Reckhow, said “People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.”
Reddit Joins the Fight Against Trolls
Entertainment social site, Reddit, is joining the fight against trolls by updating its policies to control harassment between users on the site. The rules for usage were previously defined by the three commandments of Thou Shalt Not Spam, Thou Shalt Not Post Personally Identifiable Information, and Thou Shalt Not Break the Site. As of last week, users on Reddit can now report abuse to moderators who can remove the content and ban the offending user.
The filter aims to weed out spam, offensive language and threats, but will not remove comments that are critical, but in a civil way.