Your pay per click activities will vary based upon the strategic approach to these.
We work with you to understand your business, your goals and online competitors to define the strategy.
We leverage our years of experience as well as specialist tools to enable the development of a strategy that works for you.
In depth keyword research is essential to finding out how people are searching for the products and services that you sell.
Crafting great ad copy helps to both increase visitors as well as linking these visitors to the correct point in your website for maximum conversion.
The design and content on the landing pages used makes a huge difference in conversion rates. We work with you to build, test and optimise these.
Tracking and measurement are essential when running PPC campaigns.
Measurement tools are set up to reflect the specific needs of your reporting.
We can track everything from leads, sales, online, offline, mobile app downloads, phone calls, video views and on click events.
We focus on optimising at the technical, campaign/ad group, ad level and keyword level.
By taking this four-step approach we optimise the performance of your account at every level to improve results.
This approach enables us to control budgets, actual spend and optimise against the campaign targets.
At Grow we pride ourselves on the experience of the staff that carry out all of our client marketing activities.
Our SEM team have worked for either Google or Bing in the past and have managed both large (six figure) and small (3 figure) monthly budget accounts.
This experience puts our team in a great position to use this knowledge to help your business.
Google AdWords
Bing Ads
Cost Per Click (CPC)
Pay Per Click (PPC)
Content Network
Partner Network
Budgets
Campaigns
Ad Groups
Keywords
Adverts
Measurement
Click through Rate (CTR)
Cost Per Action (CPA)
Cost per thousand (CPM)
Geo targeting
Keyword match
Quality score
Display
Remarketing
Return on investment (ROI)
A/B Testing
Click Fraud
Share of Voice
