We initially audit your current website to identify the areas of strength and weaknesses.
This audit enables us to define an SEO strategy based on your current situation combined with your business goals.
The next step is in-depth keyword analysis based on your products, services and business goals.
The final piece in the strategy is to understand your online competitors, strengths and weaknesses.
We look at navigational structure, hierarchy, urls and user experience.
We write compelling titles, meta descriptions and sub headings.
We implement internal and external linking activities.
We look at multimedia sources and the optimisation of these.
Finally we optimise onsite content and sharing opportunities.
We review your existing link profile against key phrase targets and competitor profiles.
We identify opportunities for gaining additional links and content shares.
We create content that is highly shareable and acts as link bait.
We reach out to sites that are interested in your content to share and to create backlinks.
We measure all activities against an agreed plan.
We interpret the results of all SEO activities .
Based on these results we adapt the activity plan against these.
This is a cyclical process of test, measure and improve.
We work with you to understand your business and what you are looking to achieve from your search engine optimisation activities. We then build an SEO strategy that is both cost effective and results driven.
Our search team create and manage these campaigns on your behalf working closely with you and your business.
Meta tag
Meta description
301 redirect
Alt text
Anchor text
Authority
Bounce rate
Bread crumbs
Canonical
Content
Directory
Duplicate content
Feed
HTML
CSS
Index
Inbound link
Keywords
Landing page
Cornerstone content
Links
Link bait
Long tail
No follow
