b2b marketing

How to Build a List of Email Subscribers

If your business has an online presence then the opportunity exists for you to build an effective email marketing list. A targeted email list allows you to continuously nurture prospects, provide them with information and offers, and eventually turn them into revenue producing conversions. As pretty much everyone on the planet has an email address […]

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How Local Businesses are Using Twitter to Find Customers

Twitter is a great marketing tool for creating brand awareness and keeping an eye on the competition, but most importantly for engaging with your customers. Local businesses often struggle connecting with their local audiences, but there are several simple tasks that can be done to help find local customers on Twitter. Location based search One […]

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Why you’d be a Fool Not to Measure Your Marketing Activities

Isn’t it great when you come up with a really fun, unique and clever marketing idea for your company? You generate the idea, plan the approach and implement the campaign. Job done! Right…? Wrong. Every single marketing activity your company does needs to be measured and analysed in order to understand if it was as […]

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A Game of Trends: 4 Ways Google Trends Can Inform Your Marketing Strategy

Say the phrase ‘keyword research’ to any marketing type and it’s likely that one of his or her first thoughts will be of Google’s ubiquitous AdWords Keyword Planner ─ a key tool, if you’ll excuse the pun, in the search for key words and key phrases. However, Keyword Planner has a less well known but […]

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7 Ways to Grow Your Business

Growing your business is hard work and can take up a lot of your valuable time and energy. There are plenty of tools and techniques available to help you in the process so it’s a good idea to utilise as many as you can. We’ve come up with seven ideas that you can implement into […]

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How to Tailor Your Content to Reach a Local Audience

What if I told you that marketing your small business to a local audience on a low budget is not only possible but can actually be extremely effective and profitable? Not convinced? We’ve put together a few tips and tricks you can use to tweak your online content and help increase the visibility of your […]

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5 Best Practices for Small Business Blogging

Creating and publishing fresh blog content on a regular basis is a great way to boost your search ranking, drive traffic to your website and establish your authority in your industry. As a small business owner, you might be wondering how you should go about blogging in a way that will positively impact your business. […]

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April Fools! The Best and Worst Social Media Pranks

Every year on April Fool’s Day companies across the globe compete to come up with the best, wittiest and most memorable pranks in an attempt to show their funny side. While it’s all a bit of fun and games, over the years it has become a very popular marketing tactic, with many of the best […]

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3 Tips for Choosing the Right Marketing Agency

Looking for the right marketing agency for your business can be a difficult and stressful task but it is an important one to get right. There are a lot out there and they’re often saying the same stuff, so where do you even start? We’ve got a few ideas of things you might want to […]

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4 Tips for Small Business SEO Success

Search engine optimisation (SEO) is an ever-changing world and can sometimes be scary and confusing for small businesses. It is, however, one of the most crucial aspects of online marketing, so it’s important to get it right. We’ve pulled together a few tips to keep in mind for optimal SEO success when creating content for […]

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