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b2b marketing
marketing
Deciding how to staff your company is a decision that can cause managing directors and business owners many sleepless nights. There are roles that you must fill for operational reasons, for example you can’t do without someone in finance issuing invoices, chasing payments and managing payroll. There are roles that directly drive revenue such as...
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marketing agency
Marketing agencies all say same things. They promise to make your company stand out from your competitors, attract new customers, grow your business and be more successful. Some try to be clever about it, boosting that they do things differently, that they’re a bit more edgy, disruptive or just wittier than the rest. But at...
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Feedly Top of the list is feedly.com. This is a content curator tool or RSS reader that keeps all the content you might want to share on social media in one place. As a start up business is important to build your social media profiles by sharing insights and information your target customer will engage with....
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If your business sells to others it is really useful to know which companies are visiting your website, in this article we show you how to use Google Analytics to identify these businesses. There are several paid for solutions to track the companies that visit your website but often the prices and information you receive...
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Isn’t it great when you come up with a really fun, unique and clever marketing idea for your company? You generate the idea, plan the approach and implement the campaign. Job done! Right…? Wrong. Every single marketing activity your company does needs to be measured and analysed in order to understand if it was as...
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Every year on April Fool’s Day companies across the globe compete to come up with the best, wittiest and most memorable pranks in an attempt to show their funny side. While it’s all a bit of fun and games, over the years it has become a very popular marketing tactic, with many of the best...
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