Blog

fresh salad fresh content
Keeping the content of your site fresh and up to date can be an essential element in building site traffic and credibility. Websites should be living, breathing beings. Your website is the shop front of your business and the content is your staff. No shop owner would dream of leaving the window display the same...
inbound marketing
The relationship between the marketing and sales team can be fractious at times. Marketing can feel like their efforts are not being embraced by sales, “they don’t use our marketing materials!” is a common refrain. While on the other hand sales teams complain that marketing doesn’t produce the right leads and they’ve got an uphill...
marketing agency metrics
A quick word about metrics. You know those figures that your marketing agency should be reporting to demonstrate that they’re delivering results? When I onboard new clients I often get a look at reports produced by other agencies and chat through the results. These can be enlightening, confusing and anywhere in between. But more often...
recruitment team discussing marketing strategy
If you’re a business owner who’s looking to grow your business this year, have a look at your marketing strategy to make sure it’s aligned with business objectives. In my opinion your marketing strategy can be an important tool in achieving those business objectives, and it can do a lot more than just sell products...
We understand that there is always so much to do when marketing your business on social media. Therefore, we have created this useful list of tips and tricks to help you optimise your social media profiles easily. 1) Your Profiles Each of the social networks offers several different profile fields for you to complete. Make...
An Overview – Dr. Marten’s ‘First and Forever’ Campaign – Now thats Retro! In August of 2011 , British footwear brand Dr Martens launched a new cross-platform campaign encouraging users to share their first experiences of the brand’s iconic boots. ‘First and Forever’ – is fronted by British model Agyness Deyn  and draws upon the power of nostalgia and...
marketing
Deciding how to staff your company is a decision that can cause managing directors and business owners many sleepless nights. There are roles that you must fill for operational reasons, for example you can’t do without someone in finance issuing invoices, chasing payments and managing payroll. There are roles that directly drive revenue such as...
marketing agency
Marketing agencies all say same things. They promise to make your company stand out from your competitors, attract new customers, grow your business and be more successful. Some try to be clever about it, boosting that they do things differently, that they’re a bit more edgy, disruptive or just wittier than the rest. But at...
Feedly Top of the list is feedly.com. This is a content curator tool or RSS reader that keeps all the content you might want to share on social media in one place. As a start up business is important to build your social media profiles by sharing insights and information your target customer will engage with....
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