The Link Digital marketing blog

Thousands of UK businesses are unknowingly overpaying for their ads because they’ve missed one game changing factor: Quality Score.

The marketing funnel is one of the most well-known concepts in marketing, but it’s also one of the most misunderstood. You’ve probably seen the familiar triangle shape dozens of times, labelled from Awareness at the top to Conversion at the bottom.

Email marketing has long been one of the most powerful assets in any brand’s growth strategy, serving as a core component of digital marketing. It’s direct, measurable and personal.

For more than a decade, hashtags have been a reliable tool for content categorisation and discovery across platforms like X (formerly Twitter), Instagram and LinkedIn.

While Google’s algorithm remains a closely guarded secret, enough has been tested, analysed and confirmed to give marketers a fairly strong idea of what helps a page climb the rankings.

Since its launch, Instagram Threads has emerged as a promising space for real time conversation—a quieter, cleaner alternative to X (formerly Twitter). Threads offers a range of new features, including real time updates, public conversations and content sharing.

Click-through rate, or CTR, is often treated as a quick indicator of how well a campaign is performing. It measures how many people clicked on your link out of everyone who saw it.

If you’ve already claimed and verified your Google Business Profile (GBP), you’re off to a good start. But the real question is—are you making the most of it? In a world where local search is often the first (and sometimes only) interaction people have with your business; your GBP is more than just a digital listing.

Running an eCommerce brand isn’t what it used to be. With more competition, higher ad costs and increasingly demanding customers, even the most experienced business owners find themselves facing growth challenges when selling online.

Since its launch in 2021, TikTok Shop has gone from a new entrant to a major player in UK e-commerce. By combining entertainment, community, and shopping in one place, it’s grabbed the attention of both consumers and brands.

Reddit might not have the visual appeal of Instagram or the speed of TikTok, but it offers something more valuable: genuine conversation. It’s also one of the most influential, and often underestimated, spaces in digital marketing.

Understanding the difference between lead generation and lead nurturing is important because each plays a unique role in turning prospects into loyal customers.

Performance Max (PMax) campaigns have changed how PPC marketers can promote clients’ businesses beyond traditional search campaigns. Since their introduction by Google Ads, they’ve sparked plenty of debate—some marketers swear by them, while others remain sceptical.

The question is why? Is it, as many have pointed out, that a younger audience is just not Googling anymore or is this just hearsay and personal opinion? Investigating these changes further the drop is not just in the US or the UK but across a range of countries.

Since Twitter rebranded to X, there’s been ongoing debate about whether businesses should continue investing in the platform. Under Elon Musk’s leadership, X has seen significant changes in content moderation, subscription models and overall user experience.

Simply, it’s the usage of more than one device when consuming content. Second screening is now an integral part of how media is consumed, whether via TV or online. It’s not uncommon to see people watching TV while interacting with their smartphone and possibly using a laptop or tablet.

Recently, many users have left Twitter (now X) for Bluesky, driven by dissatisfaction with moderation policies, algorithm changes and increasing emphasis on paid features. Twitter’s frequent updates have made it feel less reliable, pushing users to find alternatives. Bluesky offers a familiar social media experience but with greater user control and decentralisation.

After over 30 years in management, I’ve learned that being organised isn’t just about keeping a tidy desk or color-coding spreadsheets; although I must admit I love a vibrant spreadsheet, and our team enjoys choosing the colour associated with their name, it’s about having clear processes, structured priorities, and a team that knows exactly what needs to be done and when.

It’s 7:35 Saturday evening, and I’m watching a program on the TV channel U & Yesterday. An advert catches my eye. I’m just about to buy a boat (it’s no gin palace), and the advert is for a range of washable rugs.