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Every week we report on all the latest social media and digital marketing news. Today we’re looking back at some of the biggest and most controversial updates from the past couple of months and reviewing how they have impacted businesses and how they could affect you. Google’s ‘Mobilegeddon’ Google changed its algorithm on 21 April […]

Advertising on social media is not a new concept. Most of the main players now offer the opportunity to expand your reach and build a bigger audience for your company with the help of adverts or sponsorships. There are several different options for advertising on Twitter, these include promoted tweets, promoted accounts and promoted trends. […]

This week all the big social media game players have been updating us on all their latest business ventures and revamped features. From Facebook Events to Pinterest Cinematic Pins, we’ve got the latest news. 7 Facebook Events features coming this year and beyond Facebook Events is one of Facebook’s more handy tools. Users create hundreds […]

Local marketing has gone digital. The days when an advert in the local paper and a generic mailshot of leaflets into people’s letter boxes would fill your order books are over – in 2015, the power lies literally in the palm of your customers’ hands: the smartphone. Fuelled by developments in mobile and social technology, […]

To help you stay ahead of the game with social media, here are some of the news items that caught our attention this week. Facebook could let businesses contact you on WhatsApp After acquiring the popular messaging app for $21.8billion last year, Facebook have announced this week that they may allow businesses to interact with […]

If you own a local business, you’re likely to be most interested in customers in your area, but not particularly people scattered around the country or globe. Facebook provides ample opportunity to localise your marketing efforts, increase brand awareness and visibility in your area, and reach real customers. You just need to know how. Built-in […]

As the biggest social media game player, Facebook are always on the ball when it comes to new features and helpful updates. This week is no different and we’ve got the latest social media news from carousel ads to video chats. Facebook carousel format now available for mobile app ads Last year Facebook introduced carousel […]

Twitter is a great marketing tool for creating brand awareness and keeping an eye on the competition, but most importantly for engaging with your customers. Local businesses often struggle connecting with their local audiences, but there are several simple tasks that can be done to help find local customers on Twitter. Location based search One […]