Blog

Did you know that you can drive serious footfall into your physical store using online marketing strategies – even if you don’t sell products online? People are increasingly relying on their mobile devices to research products and prices while they are out and about. 50% of smartphone users visit a store within a day of...
Every year on April Fool’s Day companies across the globe compete to come up with the best, wittiest and most memorable pranks in an attempt to show their funny side. While it’s all a bit of fun and games, over the years it has become a very popular marketing tactic, with many of the best...
Looking for the right marketing agency for your business can be a difficult and stressful task but it is an important one to get right. There are a lot out there and they’re often saying the same stuff, so where do you even start? We’ve got a few ideas of things you might want to...
SlideShare is the world’s largest community for sharing presentations and other professional content online. Owned by LinkedIn and ranked as one of the top 120 most visited websites in the world, SlideShare is clearly a popular platform. Here are five reasons why, as a small business, you should be using it. Demonstrate Your Expertise In...
To put it simply, Flickr is a photo management application owned by search giants Yahoo! It’s two main focuses are on sharing and organising it’s users’ content – namely photos, images and video. However, Flickr is more than just a simple photo storage facility and it’s actually a powerful tool for small businesses to reach customers and to promote their...
social selling
In many ways, social media has changed the face of business, and more importantly, how businesses connect with their customers. By entering its customers’ social circles, businesses can hope to become a trusted brand for goods and services, and thus harnessing the power of social selling. But it’s not as easy as it sounds, and...
seo tips for bloggers
Unlike WordPress, there are no SEO packs or plugins you can add to optimise your Blogspot site, which does somewhat limit what you can achieve – especially if you’re not entirely comfortable with HTML code. Having said that, Blogger is owned by Google, the most popular search engine of them all, and so your blog will always...
tumblr
Typically, a Tumblr blog will be in a continuous page format, consisting of chronological blog posts, with a simplistic, design conscious layout. Tumblr tends to be quite image heavy, but if you’re blogging as part of your business, you may also want to add some information about your companyor a professional profile, and the obligatory contact details. As of March last year,...
rules pr and marketing
‘The New Rules of Marketing & PR’ By David Meerman Scott John Wiley & Sons (28 Jan 2010)   David Meerman Scott is an award-winning marketing strategist speaker and seminar leader. He is also the author of the ‘New Rules’ series consisting of the “New Rules ofd Social Media” and the two additions of the...
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