Blog

Is Facebook Organic Reach Dead? Social Media News

From a new Facebook algorithm to Google+ taking a new approach, a lot has happened in the social media world this week. Get the latest news right here. Facebook Page organic search killed forever If you are an admin of a Facebook Page you will probably know already how difficult it is to reach your […]

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Why you’d be a Fool Not to Measure Your Marketing Activities

Isn’t it great when you come up with a really fun, unique and clever marketing idea for your company? You generate the idea, plan the approach and implement the campaign. Job done! Right…? Wrong. Every single marketing activity your company does needs to be measured and analysed in order to understand if it was as […]

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A Game of Trends: 4 Ways Google Trends Can Inform Your Marketing Strategy

Say the phrase ‘keyword research’ to any marketing type and it’s likely that one of his or her first thoughts will be of Google’s ubiquitous AdWords Keyword Planner ─ a key tool, if you’ll excuse the pun, in the search for key words and key phrases. However, Keyword Planner has a less well known but […]

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7 Ways to Grow Your Business

Growing your business is hard work and can take up a lot of your valuable time and energy. There are plenty of tools and techniques available to help you in the process so it’s a good idea to utilise as many as you can. We’ve come up with seven ideas that you can implement into […]

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LinkedIn Launches ‘Elevate’: Social Media News

Some exciting new features are appearing on our favourite social media platforms this week and some old, outdated ones are being taken away. Such is life. Read on to get the latest scoop. Twitter introduces option to receive direct messages from any user Until now, there has only been an option to send and receive […]

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Focus on Franchises: How Local Marketing can Help Franchisees Generate and Drive Sales

Bitten by the entrepreneurial bug? You’re not alone. A record-breaking 581,173 start-ups were registered with Companies House in 2014. One decision you’ll need to make before you strike out on your business adventure is whether you’ll set up as an independent company or buy into a franchise. Increasing numbers of people are opting for franchisee status […]

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How to Tailor Your Content to Reach a Local Audience

What if I told you that marketing your small business to a local audience on a low budget is not only possible but can actually be extremely effective and profitable? Not convinced? We’ve put together a few tips and tricks you can use to tweak your online content and help increase the visibility of your […]

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YouTube Confirms Paid Ad-Free Service: Social Media News

What’s new in the social media world this week? From Facebook to YouTube to Instagram, we’ve got the latest. YouTube confirms ad-free paid subscription service YouTube has sent an email to its partners describing the forthcoming paid service, which will allow users to watch videos without adverts. This news comes in the wake of the […]

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